Coherence that converts
Partnership Overview
How the partnership works: tmp is measured on the revenue its marketing produces, Turtl extends that measurement into the content.
Turtl × tmp: Coherence that converts
tmp's vision is to be the most referred revenue-generating partner for ambitious B2B leaders. Turtl is the world's first Revenue Content Platform. Both of us are built on performance, and both of us are measured on the revenue we produce.
tmp is one of the world's leading B2B marketing agencies: 300 experts helping the most ambitious brands go from chaos to coherence, from brand to demand, from random acts of marketing to measurable, attributable growth. tmp operates from offices in the UK, US, Germany and Australia, giving joint clients coverage across EMEA, North America and APAC.
Turtl is the content layer that reports back. Build once, personalise at scale, track every interaction: which sections were read, which videos were watched, which pages were skipped, and which accounts moved into pipeline. Content stops just being an asset you send and becomes a revenue signal you can act on.
We obsess about the same thing: performance, and the proof of it. tmp joins up the strategy so marketing actually delivers. Turtl makes the content layer of that strategy measurable, account by account and contact by contact. Neither of us has any interest in marketing that can't show what it returned.
tmp makes the strategy coherent. Turtl makes the performance provable.
Brand, demand, ABM. Three different programmes, three different weak points, and the same thing sitting behind all of them.
Brand, demand and ABM each break in a different place. In all three, the break is the content: how it feels, what it tells you, and how fast it can be made relevant.
THE CHALLENGE
The most engaging brand building, let down by PDFs and experiences that feel like they date back to the 2000s.
The shift from MQLs to buying group motions is missing one piece: actionable insight on first- party content engagement. One first-party signal is worth a thousand from nebulous third- party intent.
Staying relevant to key accounts and contacts takes scale and pace. Most content arrives generic and three months out of date.
WHAT TURTL ADDS
WITH TURTLBrand content that behaves the way the brand promises. Interactive, personalised, and reporting back on every read.
WITH TURTLFirst-party engagement at contact level, feeding the buying group view. Which stakeholders moved, and what moved them.
WITH TURTLOne master asset, personalised for every account, sector and role. Current, specific, and live in hours.
The data usually stops at the click. Turtl carries it through to the section, the stakeholder, and the deal.
Coherence you can provetmp x Turtl
Accelerating the Buying Group transformation
tmp is a top 5 global B2B agency for both brand and demand, trusted by Salesforce, AWS, Microsoft, Palo Alto Networks, ServiceNow, Verizon, Adobe, and McKinsey. tmp bring strategy, creative, media, data, digital experiences, and sales activation under one roof. tmp's proprietary tmp.ROI modelling connects media investment to business outcomes. tmp's buying groups methodology is transforming how enterprise clients think about ABM and demand generation.
Turtl is the Revenue Content Platform that completes the picture. Build once, personalise at scale, track every interaction. Turtl captures 1,251 first-party behavioural data points per session: which sections they read, which they skipped, how long each held attention, which videos they watched. That engagement data feeds straight into CRM and pipeline reports, making content ROI visible for the first time.
Together: tmp proves the performance of the programme. Turtl proves the performance of the content inside it.
tmp builds integrated campaigns that connect brand and demand in a single coherent journey. Turtl is the content layer that carries that journey forward, turning thought leadership, brand content, and campaign assets into interactive experiences that hold attention and report back on it. Turtl tracks every interaction and captures every engagement signal. The brand-to-demand journey stops being a theory and starts being a dataset.
tmp runs ABM programmes at every tier for global enterprise clients. Turtl powers personalisation across all of them, automatically generating content versions tailored by account, industry, buying stage, or stakeholder role, all from a single master Doc. The buying group stops being an assumption. It becomes a list of named people with read histories.
tmp runs some of the most sophisticated partner marketing programmes in B2B, helping clients like T-Mobile drive partner-sourced revenue at scale, as well as having delivered multi-year programmes for clients including Virgin Media O2. Turtl makes partner content more effective and trackable, giving both the vendor and the partner clear visibility into which content drives engagement, which assets partners use, and where deals are progressing.
tmp arms sales teams with the insight and assets they need to convert. With Turtl, those teams tailor every asset to the account in front of them, and Turtl tracks every interaction that follows. Reps get a real-time notification the moment a target account engages: which pages they read, how long they spent, what they skipped. Sales prioritisation shifts from gut feel to genuine buying signals.
tmp's AI-powered ROI modelling and media planning capability proves marketing's impact. Turtl extends that model into the content layer, connecting media spend to post-click content engagement to pipeline outcomes. For tmp clients who need to show the board a complete picture of how media drove revenue, Turtl adds the missing first-party signals along the journey from ad engagement to closed deals.
Buying group ABM at scale
tmp targets a buying group of 8-12 stakeholders across a strategic account. Turtl delivers a single content experience personalised by role: the CFO sees ROI and cost efficiency messaging, the CTO sees integration and security, the business user sees workflow outcomes. All tracked individually. The full group's engagement feeds into tmp's measurement dashboard.
1:few sector campaigns
tmp clusters target accounts by vertical. Turtl delivers core content automatically personalised by industry, surfacing the right proof points and messaging for each cluster. One asset, one production cycle, multiple personalised versions, full engagement analytics per account.
Brand-to-demand content sequences
tmp builds an integrated brand-to-demand campaign. Turtl hosts the content across the journey, from awareness-stage thought leadership to late-stage decision content, with engagement signals flowing back into tmp's attribution model at each stage. Pipeline attribution becomes a complete picture, not a last-touch guess.
Sales activation with intent data
tmp equips sales teams with content as part of a broader activation programme. Turtl tracks contact-level engagement: who opened, what they read, what they skipped. Reps know which accounts are leaning in and what to lead with in follow-up.
Proving content ROI to the board
tmp's AI-powered ROI modelling gains a first-party content engagement layer. Turtl's 1,251 behavioural data points per session connect to CRM and pipeline data, giving tmp clients and their marketing leadership clear, attributable evidence that content contributed to closed revenue. Not anecdote. Data.
That's the question every board is asking. It's the question tmp puts to its own clients, and making marketing's value visible is one of the four transformations they help clients achieve. Turtl adds the first-party content signal that most attribution models are missing, connecting content engagement directly to pipeline. Performance you can point at.
tmp is leading their clients through this shift. Turtl is purpose-built for it, generating engagement data at the individual contact level, so the full picture of how a buying group is progressing through a content journey is visible in real time.
tmp's Cost of Chaos research found that one in three marketers say chaos is causing missed opportunities and stalled deals. Generic content sent without tracking whether anyone read it is chaos in disguise, however coherent the strategy that delivered it. Turtl makes content coherent too.
tmp is helping clients adopt AI across marketing, and Turtl's personalisation engine fits that direction exactly. Dynamic, data-driven content experiences that adapt automatically by account, role, and buying stage are the content layer AI-led marketing programmes need.
Finally, coherence in the content layer. Every asset that lands in an inbox reports back. tmp’s clients get interactive, psychology-backed content that captures real engagement data and feeds it straight into the marketing measurement stack.
Personalisation at enterprise scale. One master Doc becomes thousands of tailored versions in minutes, personalised by account, industry, role, or buying stage. Every stakeholder sees content built for them, from a single production cycle.
90% less production time on sales collateral. Informa Markets cut content production time with Turtl, saving over 1,500 hours and $138,000 a year. Teams build tailored, on-brand personalised collateral in minutes - the difference between a rep having the right content for the account and sending the generic deck.
Pipeline lift that compounds with the buying group shift. Reltio saw a 20% pipeline lift and 50% drop in lost deals from shifting away from an MQL approach to a buying group model. Turtl makes that motion actionable: contact-level engagement shows which members of the group are moving, and what moved them, so sales works the accounts that are actually leaning in.
A complete line from content to revenue. Turtl's engagement data connects to CRM and pipeline records, so tmp clients can show a complete, attributable path from content investment to closed revenue.
Enterprise B2B marketing teams who are investing in ABM, brand-to-demand, or sales activation and need:
Content that generates first-party engagement data on every account
Personalisation that scales across buying groups and account tiers without production bottlenecks
A direct, attributable connection between content and pipeline that satisfies the board
tmp builds marketing that performs, from strategy to execution. Turtl proves what the content inside it contributed, account by account, so the performance story is complete.
